Facebook Advertisement is geared toward subconsciously helping your past visitors / futures customers make a purchasing decision. This also allows you a new gateway to find new qualified customers.
This Strategy is Geared to walk the Consumer through their decision making process. Utilizing different text in different ads, they will get closer to pulling the trigger on making a decision
Here’s a basic overview of how we go about setting up & launching a Facebook Ads campaign .
Check Out Some Past Result!
Tech Shopify E-commerce Store – Results from February to July
Ad Spend: $86,489
Cost Per Purchase: $15.44
Total Website Purchases: $532,168
-When we analyzed the customers e-commerce shop we noticed that they we missing a few psychological factors throughout the product description and at the checkout page. Once we fixed the issue we proceeded to build out ads
-We built out around 25 different ad copies and the finalized them down within 2-3 months. Once we figured out what was working we doubled down on that and made duplicates of those ad copies.
– We also built out a click funnel which gave an in-depth product review with added scarcity which redirected the customers to the website products page then to the checkout page.
Real Estate Agent – Results from February to May
Exposure Based Campaign
Ad Spend: $500
Page Likes: 480
Direct Condo Leases: 3
-His client’s goal for the project was to raise her brand awareness and profile on social media sites, as well as get more ‘Likes’ for her page using paid FB ads.
-We conducted research on her target audience for more effective ads, We created original FB ads, including all creative and copy, and a/b tested over 30 variations to find which were most effective.
- Ad recall lift of over 6,000 with $.08 CPC, increase of 480 in page likes (over 120% increase). Generated 3 direct buyer leads
real estate agent
E-commerce Store – Results from February 1st- February 26
Ad Spend: $641.46
Cost per Purchase: $17.82
Total Purchases: $4,016
-After Analyzing the company, We built out around 14 different ad copies and then finalized them down to 2 within a week. Once we figured out which ad copy was was the most profitable, We began to raise the ad copy budget.
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